Effects of Suspense in Psycho Essay

The building of emotion, whether it is romantic love or deep hatred, can make a low-budget film into a blockbuster hit. Directors are constantly trying to build this deep feeling and emotion to make blockbuster hits. Alfred Hitchcock made hit films but instead, he built suspense – so much that it scared women from showering alone for years. Hitchcock’s appropriate label as the â€Å"Master of Suspense† came supremely out of his number one thriller, Psycho. His genius cinematic view shaped modern-day thrillers and horrors, and many of his techniques are still used today in such films. Hitchcock’s combined use of eerie sounds, high camera angles, creepy settings, and misleading tricks make Psycho one of the best (if not, the best) thriller ever made. Hitchcock constantly tricks and misleads his audience one direction, which builds tension and creates shock. From the very beginning of Psycho, Hitchcock guides his audience into thinking this film is a different genre than expected from the title. He opens the film with Marion and Sam in a bedroom together, which leads the audience into believing that this is a love or romance film. Then, when Marion steals the money, the audience is led to believe it is a crime drama. This stays true while she is on the run, until she comes across the Bates Motel. This is when the genre shifts again – now into a horror thriller. Through this progression in the film, Hitchcock uses subtle humor to misguide his audience as well. This technique guides the audience in the wrong direction, while successfully building suspense as the film progresses. Hitchcock’s misleading techniques create wonder and tension in the audience. This, along with false suspense allows for the big shocks to become even more terrifying when they do occur. Marion’s getaway trip includes many tense moments that create false suspense, which brings the audience to the edge of their seat before she even meets Norman. When she wakes up in her car to a cop behind her, there is an automatic rush of suspense. The audience believes she will get caught with the money at this point. Marion’s look of nervousness along with the cop’s calm expression builds an ordeal of suspense. More tension is built when she drives away and constantly looks in her rear-view mirror at the cop car following her. Hitchcock cuts between the eyelevel medium shot of the car in the mirror and an anxious Marion driving away. Quickly deciding to trade in her car for a new one adds tension to the film as well. She is rushed and panicked while at the dealership, which keeps the audience on their feet. Hitchcock uses this false suspense close to the beginning of the film to keep his audience tense and anxious before Marion even comes across the Bates Motel. The two major shocks in this film come after Marion checks in at the motel, all of which are built up with suspense through Hitchcock’s genius use of mise-en-scene, camera angles, and sound. The famous shower scene is built up with so much suspense from perfect camera angles. When Marion is undressing, the eyelevel medium close up shot makes the audience feel uncomfortable because it is as if we are intruding in her private space – almost like when Norman watches her through the hole in the wall. The cut to the low angle close up from Marion’s point of view of the running water seems so subtle, yet it builds so much tension. This cut makes it look like the water is coming down on the audience, which distracts them from other noises and the rest of the bathroom. This builds much suspense because the audience is oblivious to what is going on around Marion. The camera and audience are stuck in the shower with Marion as the door opens behind her and the shadowy figure creeps in. This builds tension and horror in the audience because we feel trapped and vulnerable with her. When the figure rips off the curtains, the sharp shrieking violin strings create terror and build even more suspense for the rest of the film. The death of Arbogast uses some of the same suspense techniques as Hitchcock uses for the shower scene. Both Marion and Arbogast are viewed in high angles to make them seem inferior and vulnerable. As Arbogast climbs the stairs, the tracking shot is always a bit above him to exaggerate his small stature. The close-ups and high angles along with the sinister-looking house and Arbogast’s footsteps create a vast amount of suspense as he climbs the stairs. He even looks scared right before it cuts to the birds-eye view just prior to his death. The look on his face brings the audience to the edge of their seat, wondering what will happen to him. Again, the violin shrieks play as Arbogast gets stabbed to death, which majorly adds to the horrifying sight. Hitchcock’s incredible combination of sight and sound in Psycho create suspense that keeps the audience on the edge of their seat the whole way through. Psycho is a perfect example of why Alfred Hitchcock is the â€Å"Master of Suspense. † He used these specific camera angles, sounds, music, and mise-en-scene to give everything a suspenseful look and feel. He placed them all perfectly to keep his audience alert and tense the whole way through. Alfred Hitchcock shaped the thriller genre, while going down as one of the best directors in film history.

The Last Night that She Lived Essay Example

The Last Night that She Lived Essay Example The Last Night that She Lived Paper The Last Night that She Lived Paper Emily Dickinson The Last Night She Lived The speakers attitude towards the womans death can be divided into two sections in The Last Night that She Lived by Emily Dickinson. In the beginning (lines 1-20), the reader sees the speaker feeling pain and being aware of the womans death. In lines 21- 28 the speaker shows feelings of guilt but also respect. The use of metaphors, similes, caesuras, oxymoron, repetition, and syntax all lead to the overall tone for this poem: despair. A prominent topic throughout the poem Is the inevitability of the womans death. Lines 2-4 are a good representation of this. Words such as common and nature in lines 2 and 4 let the reader know that the speaker understands the death is inevitable and it is all just a part of life. Repetition throughout the poem shows the commonness of death and also the despair they feel over it. Line 5 begins the repetition with we noticed. Each repetition found throughout the poem is the pronoun we followed by a verb such as we went (line 9), we waited (line 17), and we placed (line 25). The repetition helps to build on the authors idea of death being common. The oxymoron In the poem makes the reader think about the harsh time the speaker Is going through. Oxymoron also builds on the Idea of inevitability or commonness. The oxymoron found In line 7 describes death. The speaker relates death too great light. Death Is dark and gloomy Instead of being a light. This interprets that the darkness of death can still bring peace to the one dying. The second oxymoron in line 16 is nearly infinite. When something is infinite it means it goes on forever. Putting the word nearly in front of that contradicts the use of infinite. The use of this oxymoron shows the reader how slowly time seemed to be going for the speaker. The speaker is also aware that the womans time of death is near. In line 5 the speaker mentions that the people notice things that were in the past. Everything begins to seem a little more precious than it used to. The speaker can only stand idly waiting on the woman to die. Because of this, everything around the speaker seems to stand still. Little things are brought to light while waiting on the inevitable to happen due to heightened senses. The speakers guilt begins In line 11. The speaker realizes that everyone else will still be alive the following day, but the woman dying will have already passed. In line 15 the speaker uses the term Jealousy foe instead of jealousy of. This goes along with the attitude of guilt. Instead of being jealous and wanting to be in the womans place, the speaker wants to be with the woman as she goes through this. The speaker feels guilt that the woman dying is going through this alone. The speaker used the metaphor It was a narrow time in nine 18 to explain how the time they had with the woman was slipping away. The metaphor reiterates how quickly the time passed while waiting on the inevitable. The speakers pain in line 19 lets the reader know that the womans time to pass is closer than ever. The speaker states that their souls were too Jostled to speak. Even though the speaker knew this time was coming, it did not make the passing any easier at that moment. The death was common, but It was also a painful time to let go. The period In line 20 Is the speakers way of Identifying when the blur stopped. It shows that the death Is even closer now than It was In the beginning of the poem. The notice the speaker mentions in that line is the death. The woman dying also represent this. The woman did not fight the death, but instead, she went lightly as a reed. This shows that the woman went peacefully. The speaker shows a great deal of respect for the woman in the final stanza. Even though the woman has died, the speaker wants to put her head into place and fix her hair. The speaker does not leave her side even after her life has passed. Lines 27 and 28 show that even though the death was common, the speaker still must come to terms with all the emotions. The speaker uses another oxymoron in line 27. The awful leisure represents the speakers sadness about having to move on, but shows that the hectic time is now over. Leisure usually means that a person is at peace and rest while having a nice time. This leisure proves to be darker than normal. This allows everyone to comprehend what has happened. Line 28 states that life will soon regulate for the speaker once the emotions have calmed down.

Definition and Examples of World English

Definition and Examples of World English The term World English (or World Englishes) refers to the  English language as it is variously used throughout the world. Also known as international English and Global English. The English language is now spoken in more than 100 countries. Varieties of World English include American English, Australian English, Babu English, Banglish, British English, Canadian English, Caribbean English, Chicano English, Chinese English, Denglish (Denglisch), Euro-English,Hinglish, Indian English, Irish English, Japanese English, New Zealand English, Nigerian English, Philippine English, Scottish English, Singapore English, South African English, Spanglish, Taglish, Welsh English, West African Pidgin English, and Zimbabwean English. Linguist Braj Kachru has divided the varieties of World English into three concentric circles: inner, outer, and expanding. Although these labels are imprecise and in some ways misleading, many scholars would agree with Paul Bruthiaux that they offer a useful shorthand for classifying contexts of English world-wide (Squaring the Circles in the International Journal of Applied Linguistics, 2003). For a simple graphic of Braj Kachrus circle model of World Englishes, visit page eight  of the slideshow  World Englishes: Approaches, Issues, and Resources.Author Henry Hitchings has observed that the term World English is still in use, but is contested by critics who believe it strikes too strong a note of dominance (The Language Wars, 2011). A Phase in the History of English World English has been defined as a phase in the history of the English language. This phase has witnessed the transformation of English from the mother tongue of a handful of nations to a language being used by far more speakers in non-mother tongue settings. The changes that have accompanied this spreadthe multiplicity of varietiesresult not from the faulty and imperfect learning of the non-mother tongue speakers, but from the nature of the process of microacquisition, language spread and change.(Janina Brutt-Griffler, World English. Multilingual, 2002) Standardized Patterns The global spread of English, its causes and consequences, have long been a focus of critical discussion. One of the main concerns has been that of standardization. This is also because, unlike other international languages such as Spanish and French, English lacks any official body setting and prescribing the norms of the language. This apparent linguistic anarchy has generated a tension between those who seek stability of the code through some form of convergence and the forces of linguistic diversity that are inevitably set in motion when new demands are made on a language that has assumed a global role of such immense proportions.One consequence of the global predominance that English has gained over the last few decades is that today non-native speakers of English far outnumber its native speakers (Graddol 1997, Crystal 2003).(Rani Rubdy and Mario Saraceni, Introduction to  English in the World: Global Rules, Global Roles. Continuum, 2006)[A]lthough world English is varied, ce rtain varieties and registers are fairly tightly controlled, often through standardized patterns of use . . .. Thus, there is a marked uniformity in the following arenas:(Tom McArthur, The Oxford Guide to World English. Oxford University Press, 2002)AirportsIn the public usage of international airports, where, on signboards, English is often twinned with other languages, and announcements are commonly in English or are multilingual including EnglishNewspapers and periodicalsEnglish-language broadsheet newspapers and magazine-style periodicals, in which the texts are tightly edited . . .Broadcast mediaThe programming of CNN, the BBC, and other especially TV news-and-views services, in which presentational formulas and formats are at least as crucial as in newspapersComputer use, email, and the Internet/WebIn such computer and Internet services as those offered by Microsoft . . .. Teaching World English The UK needs to abandon its outdated attitudes to English and embrace new forms of the language to maintain its influence in the global market, the leftwing thinktank Demos said today.In a series of recommendations, the report, As you like it: Catching up in an age of global English, says that far from being corruptions of English, new versions of the language, such as Chinglish and Singlish (Chinese and Singaporean varieties of English) have values that we must learn to accommodate and relate to.It says the UK should focus English teaching on how the language is now used around the world, not according to arcane strictures of how it should be spoken and written. . . .The reports authors, Samuel Jones and Peter Bradwell, say change is vital if the UK wants to maintain its influence around the world. . . .We have retained ways of thinking about the English language that were more suited to empire than they are to a modern, globalised world and we are at risk of becoming outdated, says the report.(Liz Ford, UK Must Embrace Modern English, Report Warns. The Guardian [UK], March 15, 2007) Alternate Spellings: world English

Organization Behavior Case Research Paper Example | Topics and Well Written Essays - 1000 words

Organization Behavior Case - Research Paper Example It is very important to keep the people working in your organization motivated and satisfied all the time. Having good relation with your labor is one very important thing if you want your business to enjoy a good financial situation. In this case the Southwest Airlines had to face a lot of problems and crisis as a result of its CEO being ignorant to developing good relations with the labor. The company was in big crisis and had lost its strong financial position. Moreover under the leadership of Kelleher the company gained back its financial success as the main focus of this CEO was to address the issues related to labor as early as possible and he knew the importance of these relations. Introduction to the issue The main issue with the Southwest Airlines was that it lacked an appropriate leadership style that would best fit the company. In the decade when the company was facing problems and crisis the main problem was that it lost a good relationship and a factor of trust between t he employees, labor and the top management. A leader in true sense is someone who leads his followers along the way or path towards their goals and objectives (Blanchard & Hersey, 2008). Leadership is the characteristic that will enable a person to inspire group of people to realize common interest or goal (Judge and Robbins, 2010). The base of any organization rests on the philosophy, vision, goals and values of the management. As a result this drives the culture of the organization that is made up of the formal, informal and social environment of the organization.... Trust is based on two things mainly that are familiarity and risk. Trust has a lot of dimensions mainly like integrity, competence, consistency, loyalty and openness etc. Integrity relates to things like truthfulness and honesty, competence means the interpersonal and technical knowledge and skills, consistency relates to predictability, good judgment and reliability under various situations, loyalty means the willingness to safeguard and protect face for any other person and openness relates to the reliance on someone else to provide you the truth in full (Scott, 2008). There are three types of trusts that employees in your company can experience with you. One is deterrence or fear of punishment based trust, the other is identification or trust based on mutual understanding, appreciation for other people’s desires and wants, and the knowledge based or behavioral predictability based trust that roots back to the interaction history. At Southwest Airlines under Parker’s leadership the basic issue was that the trust was deterrence based. It means that the trust was just there as he was the CEO of the company and the employees feared punishment and were forced to trust Parker whereas they dint not like his leadership style at all. As it is evident from the information provided that the previous CEOs and the current CEO of Southwest Airline are more people oriented. This type of approach develops trustworthy bond between the employees and its top management. As it is found out by various researches that mistrust eliminates the trust factor and leads to reduced productivity. So the failure to develop trust was one of the major

University counseling center - PR Campaign Essay

University counseling center - PR Campaign - Essay Example The College University Counseling Center is conducting a PR campaign to increase its use by the students. As a part of this year long campaign, extensive programs are devised to make the Counseling Centre more student-friendly and approachable.The campaign themed ‘stay cool’ is aimed at increasing awareness about the services of Counseling Centre and at encouraging students to approach the Counseling Centre more freely. As a part of the program, a caring, licensed professional staff will be available to meet your needs. Are you a student who is; Feeling lonely away from home? Feeling sick of the harsh campus regimes? Feeling nervous unnecessarily? Facing problems retaining relationships? Feeling life colorless and boring? Unable to take decisions about future life? Unable to concentrate on studies? An international student facing language and cultural problems? Facing any kind of addiction? Suffering from eating disorders? Facing body disorder issues? Or Are you a parent who is worried about the performance of your son or daughter? Are you a staff feeling fed up with the errands of the curriculum? If your answer to any of these questions is ‘yes’, you are the one we are looking for. We have arranged everything to bring you back to the track.The purpose of the year is to make more students use the Counseling Center. For this purpose, the concept developed is to make the University Counseling Center more accessible to everyone in the campus. We want to make it a place of comfort and care. In addition, the students should feel that the Counseling Center is a friend who is always ready to help. To achieve this end, the theme ‘stay cool’ will be selected. In addition, for all the programs under the PR campaign, a specific color code, a particular logo and the slogan ‘stay cool’ will be used. In addition, throughout the year, the Counseling Center will be spreading relaxation tips among students through both electro nic and print media. The Counseling Center aims to make all the students aware about the activities of the Center and feel comfortable and confident to make use of these services. To attract more people to the counseling centr

Totalitarian Governments Essay Example | Topics and Well Written Essays - 500 words

Totalitarian Governments - Essay Example Totalitarianism is an "extreme form of oppressive government with limitless power that uses ruthless force to exert absolute control over all individuals within a society (Orwell 1)." Totalitarian government comes in many forms. However, these commonly come under pretext ideologies like "internal or external enmity, national security, mass fear and common good objective (Orwell 1)." The totalitarian government in Russia before the World War II can be characterized as a communist government which took root from Marxist Socialism. Before the formation of the Soviet Union, the region was dominated by monarchist forces. However, the dissatisfaction and discontent from monarchist government ensued to civil war. The Bolsheviks who were led by Vladimir Ilyich Lenin demanded a highly disciplined, centralized, and dedicated revolutionary elite rather than a mass party. Thus, the Bolsheviks had a long and bloody fight with the monarchist forces and became known as the Communist Party. This commenced the arrival of communism in Russia. The basic ideology behind communism was the establishment of a classless, stateless, and social organization which is based upon the common ownership of the means of production. This new ideology governing Russia before the World War II gave rise to new policies especially economic reforms.

Relationship Between Firm Resources And Performance Commerce Essay

Relationship Between Firm Resources And Performance Commerce Essay Many researchers have point out that the relationship between firms resources and performance are always the crucial area of interest in strategic management (Barney, 1991; Peteraf, 1993; Wernerfelt, 1984). Resource-based view (RBV) highlights the internal environment of the firm in crafting strategy to accomplish a sustainable competitive advantage in it. Consequently, RBV can be consider as the best strategy route in the development of a firms strategy. However, the relationship among strategic resource and firm performance may be quite complex and need to be examine, there is also many different factors that can influence the relationship. In fact, there is no one best strategy that will suits all situation for a firm. Moreover, RBV also been compared to others strategy development methods like Porters industry analysis. Based on this assignment, we will be focus on the contention that RBV analysis has a strong relationship with firms performance especially in achieving a sustaina ble competitive advantage for certain industry only. Resource in RBV can be defined in an extremely board way. For instance, Wernerfelt (1984) comprises all strengths and weaknesses of a firm. Concepts like dynamic capabilities (Barney et al, 2001), entrepreneurship (Alvarez and Busenitz, 2001) and management (Barney, 1994; Mahoney, 1995) are usually regarded as strategic resources. Similarly, RBV also has been defined as stocks of available factors that are owned and controlled by the firm, these factors can be classified into physical, reputational, organizational, financial, human intellectual and technological, which are transformed into final products or services efficiently and effectively (Amit and Schoemaker, 1993; Capron and Hulland, 1999). As we know, resources are exploited by people, not by themselves. Human beings have differ considerably concerning to the sorts of skills they have, also their degree of skilfulness and their intelligence to view opportunities (Eisenhardt and Martin, 2000). According to Brown et al. (2001), in order to develop entrepreneurial performance within the firm, managers must inspire the coordination of key resources, allow flexibility, encourage members to search for opportunity and rewarding them for pursuing new opportunities in order for it to prosperous. Besides, RBV assists management to create a culture where there is valid and value for new knowledge by encouraging the perplex process of recombining existing knowledge with new knowledge (Prahalad, 1998; Shih-Wei, 2005; Montalvo, 2006). RBV can be treat as the best strategy route in the development of a firm strategy, because RBV analyze and explain resources of the firms to grasp how organizations accomplish sustainable competitive advantage. In addition, RBV centralize on the concept of hardly to imitate attributes as sources of higher performance and competitive advantage for the organization (Barney, 1986; Hamel and Prahalad, 1996). In the same manner, resources are hardly to be transferred and acquired, that need a lengthen learning curve or a major modify in the organization climate and culture, hence more difficult to duplicate by rivals because of a range of isolating mechanisms and very likely to be unique to the organization (Rumelt, 1984; Mahoney and Pandian, 1992; Peteraf, 1993; Hoopes et al., 2003). Based on Conner (1991), performance variation between organizations depends on its possession of unique inputs and capabilities. For example, Honda following RBV strategy, built its company strategy around t he firms strength, capability and expertise in building petrol based engines, at last the company utilize it unique resource and capabilities to build a world class petrol based engines and became the largest engine manufacturer in the world. Firm must possess valuable resources in order to build resource-based advantages. For the purpose to outperform with competitors, many RBV researchers assert that organizations must exploit the resources that they possess. An organizations succeed or fail in the marketplace is depend on the particular perspective on an inside-out view of firm from RBV (Dicksen, 1996). According to Barney (1986) valuable resource must enable a firm to function and behave in ways that lead to high sales, low costs, high margins, or in others ways add financial value to the firm. A firms ability to innovate successful is also a factor of unique capability which is sustainable and appropriable. For example, an innovative products such as Apples iTunes and iPod. The companys first class innovation in product design and practicality is proving not an easily act for rivals to copy. Apple avoid to sit back complacently, although the company maintain at the front position of the digital media with its iPod an d iTunes online stores. In 2007, Apple introduce of its iPhone and entered into the mobile phone market, this continuous innovation and product creation keeps rivals such as Sony, Samsung guessing about what products Apple will bring out in the future and provides a factor of outperform as rivals struggle to substitute their achievement. In other words, strategic resources are also concerns on non-monetary factors such as knowledge based, human resource management activities on their customer service department to result in a competitive advantage. . To obtain a competitive advantages over the others is easy, however to achieve a sustainable competitive advantage is rather hard. Way to maintain sustainable competitive advantages for sustained superior performance, firms must be unique and core competencies and resources that are valuable, rare, imperfectly imitable and non-substitutable (Barney, 1991) as well as visualize of value-creating ways to exploit them. Intangible resources such as intellectual, technological resources are more appropriate than tangible resources which are human, financial resources to generate competitive advantage (Hitt, Bierman, Shimizu and Kochhar, 2001). Particularly, intangible resources like knowledge allow firms to add up value to incoming sources of production (Hitt et al., 2001). It indicates firms achieve competitive advantage (Prahalad and Hamel, 1990; Collis and Montgomery,1995; Post,1997; Markides,1997; Bogner,Thomas and McGee,1999). Such resource is built over time and difficult to be imita ted and is valuable. For instance, Tesco, Sainsburys and Asda all compete in the same environment, yet Tesco is a superior performer. It is not the environment that distinguishes between them but their internal strategic capabilities. It is difficult for one organization to obtain or copy the capabilities of another. Like Sainsburys cannot readily obtain the whole Tescos retail sites its management or its experience. As a result, Tesco is achieving a sustainable competitive advantage. On the other hand, firm must develop one or two value creating activities to some extent that creates more general value than rivals do to attain competitive advantage. Porter (1985) point out two generic strategy, the first is lower cost strategy, to reduce activity cost by lowering the cost of the inputs than rivals, while retaining average quality and prices. Secondly is differentiation, to induce customers willingness to pay an above-average price, including value of the ancillary service or the im age of the product. Managers who carrying a general knowledge of their rivals activity sets can apply this information to analyze their position relative to its rivals (Ghemawat, 2006; Porter, 1985, 1991). Besides, Porter (1985) also identified the value chain framework to help managers in understanding, enhancing and executing a lower costs or differentiation strategy. The value chain can be defined as a general activity model that is used to decompose the firm into the single activities it manages to form value for the consumer. In conclusion, both activity-based and RBVs complement each other and share an objective of discovering and exploiting factors that lead to higher competitive performance Even though the RBVs principle for a firm is to achieve and sustain a competitive advantage by exploiting valuable, rare, inimitable and non-substitutable resources is instinctive and theoretically satisfying, it is essential to recognize that value, rare, inimitability and non-substitutable are not completely invariables. In fact, facing of radical, volatile changes in the environment, value, rare, inimitability and non-substitutability are very considerably over time. In other words, RBV state have their fall like in the valuable attribute, the need for planning and investment to develop such resources are external factors, which means the RBV may overstate the profitability of firms by exploiting these resources, because the cost of acquisition and accumulation had been avoided. As a result, it is difficult for the RBV to tell why firms invest in such a valuable resource instead of in other type of resources. Moreover, if the organizations want to increase their profit from the re sources they possess, they have to think over the demand side attributes that effect on the final price of the product. Furthermore, in the concept of rareness resource, it does not essentially attain the competitive advantage of the firm, in spite of the resource produce a great rent due to its relative shortage. Rents can be defined as the prices of services yielded by resources (Lewin and Phelan, 2002). Regardless of the rents are rare or not, in this stage rent is nothing more than the rental price of the service of the resource. There are no any profit has been earn to the firm, after paying remuneration to all the factors of production (Demsetz, 1973; Barney, 1986a; Rumelt, 1987). However, the firm may grasps some part of the rent from the possessor of resources, if the firm is gaining any profit left from the resource. Member or staff who have capabilities such as knowledge based will have benefits of bargaining power, hence being able to appropriate extra rent. Barney (1991) point out that the strategic resource possess rareness, inimitable and non-substitutable criteria may be independent of the firm, but when the belief of the heterogeneous distribution of resources is taken into account it is not easily to visualize that the resource given by the value is similar for all firms. For instance, intangible resources such as innovative capability or diverse production capabilities have been recognized as essential strategic resources and are extremely dependent of other resources in order to act properly. On the other hand, some resources might prevent firms from operating higher performance. For example, a Formula One engineer might be a key resource for a sports car manufacturer due to his ability to built high-performance engines, while car companies with key resources in the aspects of an image for safety or high environmental standards might not be suitable to gain advantage from possessing such capabilities. These examples result the complication o f resource interactions (Smith et al., 1996) and also the value of resource is different among companies. Conclusion According to Barney (1991), Mahoney and Pandian (1992), Porter (1991), they agree that both internal and external factors must be taken into account when analyzing firm performance. For example, if a firm is able to acquire a key resource, it often require a diversification in the product market (Anderse ´n, 2007a). The result of such a diversification is to a great extent dependent on the organizations prior market experience or market that relevant to existing product lines (Pehrsson, 2004). In consequence, if a firm is not able to use its product effectively in the appropriate product market, the product will not benefit from these resources even though the company possess with superior production skills and great valuation. Therefore, firms can actually fail to attain higher performance while posses several strategic resources, if the marketing capability are poor. In conclusion, both internal and external environment are complement to each other in achieving a sustainable comp etitive advantage for a firm. (1863 words) Bibliography List Andersen, J. (2011) Strategic resources and firm performance Management Decision Journal. 49, 87-98. Johnson, G., Scholes, K. and Whittington, R. (ed.) (2008) Exploring Corporate Strategy: Text and Cases. 8th ed. London: Prentice Hall. Newbert, S. L.,Gopalakrishnan, S., Kirchhoff, B. A. 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